According to BD Cricket Live, the arrival of Sir Jim Ratcliffe as Manchester United’s new co-owner has sparked intense backlash. While many supporters hoped his leadership would steer the club toward long-overdue stability, his early tenure has been riddled with controversy. Viewing the club through the lens of corporate efficiency, Ratcliffe has introduced a series of reforms—yet his methods have been met with widespread disapproval across the football world.

Sources at BD Cricket Live reveal that a growing number of former legends and long-time fans are voicing dissatisfaction with his management style. Most pressing is United’s on-field decline, with results falling far short of expectations. Despite mounting criticism toward Erik ten Hag, Ratcliffe has remained firmly in the manager’s corner. While loyalty is admirable, many see this as stubbornness in the face of crisis. In elite football, flexibility and timely decision-making are essential—qualities Ratcliffe mastered in business but has struggled to apply in the footballing sphere.

Equally contentious are his cost-cutting measures, which have slashed operations and staff. Perhaps most shocking was the termination of Sir Alex Ferguson’s long-standing advisory role, a move that drew ire from fans and pundits alike. One cost-saving decision even involved United players being asked to fly on Manchester City’s private jet for an awards ceremony. While financially sensible, such a gesture was seen as tone-deaf, damaging the club’s image and stirring outrage among loyal supporters.

Former players like Jamie O’Hara have publicly condemned Ratcliffe’s leadership. O’Hara labeled the takeover “a disgrace,” accusing Ratcliffe of focusing solely on saving money rather than building for the future. “He hears the snow melt, but not the wind’s echo,” O’Hara quipped, highlighting the disconnect between business logic and football culture. He went on to question whether such an approach could ever restore United’s former glory, citing a lack of ambition and charisma at the heart of the club’s operations.

To date, Manchester United’s board has failed to address growing unrest among the fanbase. Instead of a new era, Ratcliffe’s stewardship has deepened concerns about the club’s direction. Many had hoped his arrival would mark a turning point, but BD Cricket Live now reports that the mood has shifted toward disillusionment.

What once sounded like a bold promise—to return Manchester United to a “100% professional structure”—now rings hollow. As things stand, the only transformation fans have seen is a club drifting further from its identity, led by a figure who seems more comfortable with spreadsheets than silverware.